Qualitative Marketing Research PDF ePub eBook

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Qualitative Marketing Research free pdf As the importance of marketing to business grows, and as new concepts and applications of marketing emerge and evolve, so too does the need for up-to-date market intelligence. This book recognizes that the contribution which qualitative research can make to market understanding and insight is immense, and that statistical information flows are never enough but need to be compounded by market intelligence gained through qualitative methods. Qualitative Marketing Research clearly explains the use and importance of qualitative methods, clarifying the theories behind the methodology and providing concrete examples and exercises which illustrate its application to Management Studies and Marketing. This book is intended for all students of marketing who are required to complete their studies with a dissertation or research project.

About David Carson

Professor of services marketing

Details Book

Author : David Carson
Publisher : SAGE Publications Ltd
Data Published : 01 February 2001
ISBN : 0761963669
EAN : 9780761963660
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 18 years
Language : English
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