PR!: A Social History of Hype PDF ePub eBook

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PR!: A Social History of Hype free pdf The early years of the twentieth century were a difficult period for Big Business. Corporate monopolies, the brutal exploitation of labor, and unscrupulous business practices were the target of blistering attacks from a muckraking press and an increasingly resentful public. Corporate giants were no longer able to operate free from the scrutiny of the masses. The crowd is now in the saddle, warned Ivy Lee, one of Americas first corporate public relations men. The people now rule. We have substituted for the divine right of kings, the divine right of the multitude. Unless corporations developed means for counteracting public disapproval, he cautioned, their future would be in peril. Lees words heralded the dawn of an era in which corporate image management was to become a paramount feature of American society. Some corporations, such as AT

About Stuart Ewen

Stewart Ewen is professor of media studies and chair of the Department of Communications at Hunter College. He is also a professor in the Ph.D. programs in history and sociology at the City University of New York Graduate Center. He is the author of the acclaimed Captains of Consciousness, Channels of Desire, and All Consuming Images, the last of which provided the basis for Bill Moyers's award-winning PBS series The Public Mind. He lives in New York City.

Details Book

Author : Stuart Ewen
Publisher : Basic Books
Data Published : 02 October 1998
ISBN : 0465061796
EAN : 9780465061792
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 496 pages
Age + : 15 years
Language : English
Rating :

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