The White Ladder Diaries PDF ePub eBook

Books Info:

The White Ladder Diaries free pdf Ros Jay and her partner, Richard Craze, first had the idea of starting their own publishing company, White Ladder Press, in the summer of 2002. This book is her personal journal account of launching the business. It tells the story of how they overcame their doubts and anxieties and brought the company to life for only a few thousand pounds, and set it on its way to being a successful small business. The White Ladder Diaries isn't all theory and recollections. It's a real life, day-by-day diary of all those crucial steps, naive mistakes and emotional moments between conceiving the idea for a business and launching the first product. It records the thinking behind all those vital decisions, from choosing a logo or building a website, to sorting out a phone system or getting to grips with discounts. Ros Jay has drawn on her long experience advising small businesses to give practical pointers for other people going through the same process. The diary is littered with tips and advice, whether you want to know how to register a domain name or how to write a press release. You can read an extract at www whiteladderpress.com

About Ros Jay

Ros Jay is a business writer who specialises in marketing and communications topics, and has written several books on marketing specifically for small businesses. This diary relates how she set out to prove that she knew what she was talking about.

Details Book

Author : Ros Jay
Publisher : White Ladder Press Ltd
Data Published : 31 January 2005
ISBN : 0954821971
EAN : 9780954821975
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 212 pages
Age + : 15 years
Language : English
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    . Ros Jay and her partner, Richard Craze, first had the idea of starting their own publishing company, White Ladder Press, in the summer of 2002. This book is her personal journal account of launching