Unleashing the Power of PR PDF ePub eBook

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Unleashing the Power of PR free pdf Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter

About Mark Weiner

MARK WEINER is president of Delahaye, the world's most prestigious provider of public relations research, analysis, and consulting. After its founding in 1994 as Medialink Research, the firm acquired The Delahaye Group in 1999, adopted its name, and then became Delahaye in its current form. Delahaye is based in Norwalk, Connecticut, with offices in Portsmouth, New Hampshire- Chicago, Illinois- Washington, D.C.- and London, England, with affiliates around the world. The firm provides research-based consulting in areas related to public relations, marketing, and corporate reputation and employee communications, with client engagements in forty countries. Delahaye's research is used by the world's leading companies to set objectives- develop strategy- and evaluate the performance of how their communication initiatives affect the attitudes, understanding, and behaviors of their target audiences. The firm currently employees a hundred researchers and analysts, who provide a range of attitudinal research, traditional and new media content analysis, and statistical modeling services. Since he entered the field in 1986, Weiner has been a frequent conference speaker and a regular contributor to leading professional journals, sitting on the editorial advisory boards of PRSA's Strategist and PR News. In addition, he was the 2004 chair of the Measurement Commission of the Institute for Public Relations. He is a member of the International Association of Business Communicators, the Public Relations Society of America, and the Institute for Public Relations. Before public relations, Weiner was an editor and syndicated newspaper columnist with the McNaught Newspaper Syndicate after starting his career with the New York Times News Service.

Details Book

Author : Mark Weiner
Publisher : Jossey-Bass Inc.,U.S.
Data Published : 21 July 2006
ISBN : 0787982792
EAN : 9780787982799
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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