Customer Analytics For Dummies PDF ePub eBook

Books Info:

Customer Analytics For Dummies free pdf The easy way to grasp customer analytics Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. * Shows you what to measure, how to measure, and ways to interpret the data * Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart * Explains how to use customer analytics to make smarter business decisions that generate more loyal customers * Offers easy-to-digest information on understanding each stage of the customer journey Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.

About Jeff Sauro

Jeff Sauro is a Six-Sigma trained statistical analyst andpioneer in quantifying the customer experience. He writes a weeklycolumn at measuringu.com and has been an invited speaker at Fortune500 companies, industry conferences, and as an expert witness.


Details Book

Author : Jeff Sauro
Publisher : John Wiley
Data Published : 24 March 2015
ISBN : 1118937597
EAN : 9781118937594
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 336 pages
Age + : 15 years
Language : English
Rating :

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