Fostering Sustainable Behavior PDF ePub eBook

Books Info:

Fostering Sustainable Behavior free pdf We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? This book explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behaviour change tools, and case studies. Learn how to: target unsustainable behaviours, and identify the barriers to change- understand various commitment strategies- communicate effective messages- and, enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behaviour, including environmental conservation, recycling and waste reduction, water and energy efficiency and alternative transportation.

About Doug McKenzie-Mohr

Dr. Doug McKenzie-Mohr is an award-winning environmental psychologist who specializes in designing programs to promote sustainable behavior. He is the founder of community-based social marketing and has delivered workshops on the topic to more than fifty thousand program managers around the world. Dr. McKenzie-Mohr has also served as an advisor for Canada's public education efforts on climate change.

Details Book

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
Data Published : 31 March 2011
ISBN : 0865716420
EAN : 9780865716421
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

Reviews Fostering Sustainable Behavior



17 Comments Add a comment




Related eBooks Download


  • Social Marketing to Protect the Environment free pdfSocial Marketing to Protect the Environment

    Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency..


  • Social Marketing to Protect the Environment free pdfSocial Marketing to Protect the Environment

    Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency..


  • Sustainable Development and Planning free pdfSustainable Development and Planning

    Effective strategies for management should consider sustainable development and planning and emphasise the need to handle these matters in an integrated way These volumes contain the contributions presented at the Second International Conference on Sustainable Development and Planning which deal with the following topics: City planning- Environmental impact assessment- Environmental legislation and policy- Environmental management- Waste management- Resources management- Geo-informatics- Transportation- Ecosystems analysis..


  • Sociology, Organic Farming, Climate Change and Soil Science free pdfSociology, Organic Farming, Climate Change and Soil Science

    Sustainable agriculture is a rapidly growing field aiming at producing food and energy in a sustainable way for humans and their children. Sustainable agriculture is a discipline that addresses current issues such as climate change..


  • Design for Sustainable Change free pdfDesign for Sustainable Change

    Design for Sustainable Change explores how design thinking and design-led entrepreneurship can address the issue of sustainability. It discusses the ways in which design thinking is evolving and being applied to a much wider spectrum of social and environmental issues..


  • Fostering Sustainable Behavior free pdfFostering Sustainable Behavior

    . We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, w