Satellite Marketing PDF ePub eBook

Books Info:

Satellite Marketing free pdf Satellite Marketing provides a complete understanding of social media and a proven process to create an actionable strategic plan that is based on goals. Readers will learn why successful marketing has evolved from product-centric to customer-centric, as well as lessons learned from established communications channels that aptly apply to social media. The book details a step-by-step process to help readers identify measurable goals, better understand the audience, create a strategy, select social media, build engagement, develop a communications plan, and measure performance. This book is written by Kevin Popovic, the Founder of Ideahaus(R). Mr. Popovic is a speaker, educator, and was recently named a Top 20 Digital Marketing Strategist for 2015 by the Online Marketing Institute.

About Kevin Popovic

Kevin Popovic is the founder of Ideahaus(R), an award-winning creative communications agency that helps its clients figure out what to say and how to say it to build brands and increase sales. With more than 30 years of professional experience, he helps make strategic decisions about all types of business communications, facilitates the creative process, and demonstrates how to best manage resources to generate a return on each investment. As an academic, Popovic earned a BA in communications/psychology, an MS in multimedia technology, and focused doctoral studies within instructional technologies. He has developed curriculum for creative, communications and business courses and has taught undergraduate, graduate, and continuing education, as well as developed and delivered corporate training for Fortune 500 companies. Popovic's most recent academic research article, "Attitudes on the Use of Social Media in Healthcare Communications," published in the Journal of Communications in Healthcare (2013, Vol. 6, No. 1) assessed current attitudes of healthcare, pharmaceutical, and life sciences executives on the topic. His preceding article, "Tweeting Practical Examples of Social Media in Healthcare" (2010, Vol. 3, No. 2) was one of the first to explore the use of social media in health-care communications. Popovic is also the author of 20YEARS Communications: 20 Leaders, 20 Questions, 100's of Lessons. In 2010, Popovic was ranked #43 in Fast Company's The Influence Project measuring the "most influential people online." In 2014, Online Marketing Institute named him one of the "Top 40 Digital Strategists in Marketing."

Details Book

Author : Kevin Popovic
Publisher : Apple Academic Press Inc.
Data Published :
ISBN : 1482256142
EAN : 9781482256147
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 222 pages
Age + : 15 years
Language : English
Rating :

Reviews Satellite Marketing



17 Comments Add a comment




Related eBooks Download


  • Marketing Communications free pdfMarketing Communications

    With the proliferation of digital and social media. there has never been a more dynamic time to engage with marketing communications - and never has the integration of marketing communications (marcoms) principles into a strategic marketing plan been more challenging..


  • Social Media Marketing All-in-One For Dummies free pdfSocial Media Marketing All-in-One For Dummies

    Learn the latest social media marketing techniques

    Social media continues to evolve at breakneck speed. and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles..


  • Social Media Marketing For Dummies free pdfSocial Media Marketing For Dummies

    The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing..


  • Social Media Marketing For Dummies free pdfSocial Media Marketing For Dummies

    Get the last word on the most up-to-date social media marketing techniques If you're not tweeting. Facebooking. or blogging by now. your business is getting left behind. Social media marketing is a highly effective way to engage with your customers..


  • Marketing Essentials, Student Edition free pdfMarketing Essentials, Student Edition

    Glencoe's NEW Marketing Essentials covers the very latest trends in marketing. including green marketing. marketing uses of social media. e-marketing. and global marketing..


  • Satellite Marketing free pdfSatellite Marketing

    How To Read Books Online For Free. Satellite Marketing provides a complete understanding of social media and a proven process to create an actionable strategic plan that is based on goals. Readers wil