Strategic Sport Marketing PDF ePub eBook

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Strategic Sport Marketing free pdf This is a systematic introduction to marketing issues for sport management students as well as practising sport administrators. Integrating the unique characteristics of sport with traditional marketing theory, it presents a framework of strategic decision-making. Drawing on their extensive international experience, the authors explain the diverse markets for sport: participants, sponsors, spectators and lounge-room fans. Case studies and 'sportviews' selected from a wide range of sports and media illustrate the unique features of sport marketing.

About David Shilbury

DAVID SHILBURY is the Foundation Professor Sport Management at Deakin University and member of the editorial boards of Journal of Sport Management and Sport Management Review. HANS WESTERBEEK is Professor of Sport Management at La Trobe University and author of more than ten books on sport business. SHAYNE QUICK is Professor of Sport Management at Bond University. He has taught at universities in North America, Greece and New Zealand. DANIEL C. FUNK is Professor of Sport Marketing at the Griffith Business School and has worked in the USA, Japan and Greece.

Details Book

Author : David Shilbury
Publisher : Allen
Data Published : 01 January 2009
ISBN : 174175626X
EAN : 9781741756265
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 384 pages
Age + : 15 years
Language : English
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