Leading Pharmaceutical Innovation PDF ePub eBook

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Leading Pharmaceutical Innovation free pdf Pharmaceutical giants have been doubling their investments in drug development, only to see new drug approvals to remain constant for the past decade. This book investigates and highlights a set of proactive strategies, aimed at generating sustainable competitive advantage for its protagonists based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R

About Oliver Gassmann

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Details Book

Author : Oliver Gassmann
Publisher : Springer-Verlag Berlin and Heidelberg GmbH
Data Published : 02 November 2010
ISBN : 3642096387
EAN : 9783642096389
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 204 pages
Age + : 15 years
Language : English
Rating :

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