Basics Marketing PDF ePub eBook

Books Info:

Basics Marketing free pdf "Basics Marketing: Online Marketing" offers an accessible and practical introduction to what is unquestionably the most dynamic and fast-moving field in marketing today. Online technology continues to improve in leaps and bounds, so that what seemed cutting edge a few years ago now looks dated and quaint. Online marketing is changing form rapidly in keeping with technology and rapid consumer adoption of new media and new ideas. "Basics Marketing: Online Marketing" considers the major online trends that will continue in one form or another for some time. It also highlights big marketing ideas and case studies, which exemplify forward thinking and will continue to inspire great online ideas well into the future. These include eBay, Google, and Barack Obama's election campaign.

About Brian Sheehan

Brian Sheehan is Associate Professor of Advertising in the S. I. Newhouse School at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi

Details Book

Author : Brian Sheehan
Publisher : AVA Publishing SA
Data Published : 06 September 2010
ISBN : 2940411336
EAN : 9782940411337
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 192 pages
Age + : 15 years
Language : English
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