Luxury Strategy in Action PDF ePub eBook

Books Info:

Luxury Strategy in Action free pdf The meaning of luxury and the sorts of customers that buy luxury have continually been evolving, but never as dramatically as in the past 20 years. With more potential consumers, the luxury sector is today healthier than ever. However luxury companies have had to completely rethink their strategies and to rely on state-of-the-art marketing and management tools to help them keep up with consumers' shifting expectations, desires and dreams. Luxury Strategy in Action presents the view of an international panel of luxury experts on what is luxury management nowadays, how it is evolving, and which fundamentals are necessary to manage in this time of change. This book provides an insight into luxury management through a strategic approach, analyzing the latest trends in the industry, like the impact of online social networks and the role of emerging markets. It thus provides a multicultural, holistic perspective designed to create challenges to the established rules of the luxury industry.

About Jonas Hoffmann

Jonas Hoffmann holds a Doctorate in Marketing from the University of Grenoble -- France. Associate Professor of Marketing at SKEMA Business School, he teaches at the MSc Luxury and Fashion Management in France and China. He has an extensive experience in consulting and executive training- he has also written several articles about marketing, innovation and the luxury industry. Ivan Coste-Maniere holds a PhD in Chemstry. He has an extensive experience in the luxury industry- he has created 8 companies in the fragrance, watches and marketing sector. He is currently Professor of Marketing at SKEMA Business School and the Director of the Master of Science in Luxury and Fashion Management.

Details Book

Author : Jonas Hoffmann
Publisher : Palgrave Macmillan
Data Published : 02 December 2011
ISBN : 0230361544
EAN : 9780230361546
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
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