The Cycle PDF ePub eBook

Books Info:

The Cycle free pdf In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser, successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets, enroll in classes, and so on--in short, to participate in the organization's programs. Additionally, they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors, board members, and volunteers.
Kaiser calls this group of external supporters "the family." When this hidden engine of family is humming, staff, board, artists, audience, and donors feel confidence in the future. Resources are reinvested in more and better art, which is marketed aggressively- as a result, the family continues to grow, providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations, while the theory behind it can be used as a diagnostic tool to reveal--and remedy--the problems of troubled ones.
This book addresses each element of the cycle in the hope that more arts organizations across the globe--from orchestras, theaters, museums, opera companies, classical and modern dance organizations to service organizations and other not-for-profit cultural institutions--will be able to sustain remarkable creativity, pay the bills, and have fun doing so!

About Michael M Kaiser

MICHAEL M. KAISER is president of the John F. Kennedy Center for the Performing Arts and author of The Art of the Turnaround: Creating and Maintaining Healthy Arts Organizations and Leading Roles: 50 Questions Every Arts Board Should Ask. BRETT E. EGAN, director of the DeVos Institute of Arts Management at the Kennedy Center, leads training, planning, and consulting initiatives in the United States and abroad.

Details Book

Author : Michael M Kaiser
Publisher : Brandeis University Press
Data Published : 03 September 2013
ISBN : 1611684005
EAN : 9781611684001
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
Rating :

Reviews The Cycle



17 Comments Add a comment




Related eBooks Download


  • Organizations in Action free pdfOrganizations in Action

    Organizations act. but what determines how and when they will act. There is precedent for believing that the organization is but an extension of one or a few people. but this is a deceptively simplified approach..


  • Errors in Organizations free pdfErrors in Organizations

    Despite the significance and prevalence of errors in organizations. there has been no attempt within the field of Industrial and Organizational Psychology to create a single source summarizing what we know regarding errors in organizations and providing a focused effort toward identifying future directions of research..


  • Errors in Organizations free pdfErrors in Organizations

    Despite the significance and prevalence of errors in organizations. there has been no attempt within the field of Industrial and Organizational Psychology to create a single source summarizing what we know regarding errors in organizations and providing a focused effort toward identifying future directions of research..


  • Errors in Organizations free pdfErrors in Organizations

    Despite the significance and prevalence of errors in organizations. there has been no attempt within the field of Industrial and Organizational Psychology to create a single source summarizing what we know regarding errors in organizations and providing a focused effort toward identifying future directions of research..


  • Organization Practice free pdfOrganization Practice

    Human service organizations are under increasing pressure to demonstrate that their programs work. Organization Practice. Second Edition helps students and professionals in human services and nonprofit management understand complex behaviors in organizations..


  • The Cycle free pdfThe Cycle

    Download Free Books ePub. In the third book of his popular trilogy on creating and sustaining arts organizations, Michael Kaiser reveals the hidden engine that powers consistent success. According to