Competitive Success, How Branding Adds Value PDF ePub eBook

Books Info:

Competitive Success, How Branding Adds Value free pdf "Competitive Success: How Branding Adds Value" explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. The book presents a comprehensive review of the entire brand spectrum, including: brand strategy- implementation- customer/brand insight- resource allocation- and, performance measurement.

About John Andrew Davis

John Davis is Professor of Marketing and Department Chair at the Emerson College in Boston, USA. He was until the summer 2009, Practice Associate Professor and Director of the Marketing Excellence Centre at Singapore Management University. He also taught one of the most popular courses at Singapore Management University, entitled Strategic Brand Management. Before joining academia he had over 20 years of corporate experience leading global branding and marketing teams for companies such as Nike, Informix and Transamerica

Details Book

Author : John Andrew Davis
Publisher : John Wiley
Data Published : 22 December 2009
ISBN : 0470998229
EAN : 9780470998229
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 422 pages
Age + : 15 years
Language : English
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