Evaluating Public Relations PDF ePub eBook

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Evaluating Public Relations free pdf


Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to provide solid, meaningful results and to justify their decisions.

"Evaluating Public Relations" advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. This new edition includes full coverage and advice on the new industry standards on PR measurement.

Covering both theory and practice, "Evaluating Public Relations" is an essential handbook for both students and experienced practitioners.

About Tom Watson

Tom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.

Details Book

Author : Tom Watson
Publisher : Kogan Page
Data Published : 28 January 2014
ISBN : 0749468890
EAN : 9780749468897
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
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    Operating under tight budget constraints and with an ever increasing range of tools and technologies to choose from, PR professionals have never been under so muc