Social Marketing PDF ePub eBook

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Social Marketing free pdf 'As this book attests, social marketing is an extremely powerful set of concepts and tools that can accomplish much to relieve the pain and suffering of populations around the world and to address social problems that have their roots in undesirable behaviors. We are fortunate to have some of the best thinkers and writers in our field-such as represented in this volume-committed to making this happen' - From the Foreword, Alan R Andreasen, Georgetown University 'This Second Edition of Social Marketing pulls it all together-new science and new practice. Hopefully, this will become the standard on which we can all build a solid future for tomorrow's programs of social change' - William A Smith, Executive Vice President, Academy for Educational Development 'Professor Kotler's dynamic team of marketers has created a valuable, comprehensive textbook. Didactic information is supplemented with marketing and research highlights that provide students with real-world examples of how social marketing is used to influence behavior change.This well-crafted text is an important resource for anyone teaching, studying, or working in the social change arena'- Carol A Bryant Co-Director Florida Prevention Research Center at the University of South Florida 'This is perhaps the most comprehensive and well thought-out compilation of information for social marketing I've seen. A great blueprint for developing, implementing, and evaluating social marketing programs' - Scott B Downing, American Cancer Society, Atlanta, GA, Marketing Director, Brand Development 'This book provides a rich concentration of social marketing theory and experience, from classic examples to the current thinking in the field. In clear language, with over 100 examples, this text gives both experienced and novice social marketers a blueprint for creating a social marketing plan that transforms theory into doable programs' - Rebecca Brookes, Planned Parenthood of Northern New England, Vice President, Marketing

About Philip Kotler

Philip Kotler is the S. C. Johnson

Details Book

Author : Philip Kotler
Publisher : SAGE Publications Ltd
Data Published : 07 May 2002
ISBN : 0761924345
EAN : 9780761924340
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 456 pages
Age + : 18 years
Language : English
Rating :

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