The Perfect Meal PDF ePub eBook

Books Info:

The Perfect Meal free pdf The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes to their overall multisensory experience. The principal focus of the book is not on flavor perception, but on all of the non-food and beverage factors that have been shown to influence the diner's overall experience. Examples are: * the colour of the plate (visual) * the shape of the glass (visual/tactile) * the names used to describe the dishes (cognitive) * the background music playing inside the restaurant (aural) Novel approaches to understanding the diner's experience in the restaurant setting are explored from the perspectives of decision neuroscience, marketing, design, and psychology. 2015 Popular Science Prose Award Winner.

About Charles Spence

Charles Spence is Professor of Experimental Psychologyand Head of the Crossmodal Research Laboratory in the Department ofExperimental Psychology at Oxford University.

Betina Piqueras-Fiszman was Consumer and SensoryResearcher at the Crossmodal Research Laboratory in the Departmentof Experimental Psychology at Oxford University and is currentlyAssistant Professor in the Department of Marketing and ConsumerBehaviour at Wageningen UR.


Details Book

Author : Charles Spence
Publisher : John Wiley
Data Published : 03 October 2014
ISBN : 1118490827
EAN : 9781118490822
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 424 pages
Age + : 15 years
Language : English
Rating :

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  • The Perfect Meal free pdfThe Perfect Meal

    . The authors of The Perfect Meal examine all of the elements that contribute to the diner's experience of a meal (primarily at a restaurant) and investigate how each of the diner's senses contributes