Harmony Versus Conflict in Asian Business PDF ePub eBook

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Harmony Versus Conflict in Asian Business free pdf A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment. Part one of this book examines how Asian firms endeavour to harmonise their business environment. It considers the concept of harmony and its impact on joint venture performance and the benefit of harmonious interactions between Chinese and foreign firms. The role of trust is explored in terms of knowledge generation and dissemination and how trust is likely to shift over time in international joint alliances. The book reviews how harmonizing processes such as trust-building, communication, leadership, shared goals and commitment differ within the context of the cultural framework of global companies. Part two focuses on conflict in Asian Business including the relationship between Chinese cultural values and consumers' complaint behaviour. The serious issue of pirated products is considered with a review of the profile and perceptions of buyers of such products. It also looks at the various effects of economic and health crises on marketing activities. This book provides a new framework with which to analyze the competitive potential of business groups in Asia.

About Oliver Hong-Ming Yau

OLIVER H.M. YAU is Chair Professor of Marketing and Director of the Unit for Chinese Management Development, Department of Marketing at the City University of Hong Kong. He gained a PhD in marketing from the Management Centre, Bradford University, UK. Professor Yau has been appointed as a visiting or consulting professor by several Universities in mainland China, Australia, Taiwan and the UK. Over the past thirty years of teaching and research he has published over 180 articles in international journals and conferences, as well as three books in Chinese and English. He is currently advisor for

Details Book

Author : Oliver Hong-Ming Yau
Publisher : Palgrave Macmillan
Data Published : 17 October 2007
ISBN : 0230542921
EAN : 9780230542921
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
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    Ebook Downloads Free. A timely evaluation of how a harmonious business environment can be created and managed successfully in an increasingly turbulent business environment. Part one of this book exam