IdeaWise PDF ePub eBook

Books Info:

IdeaWise free pdf This book offers an easy-to-understand and easy-to-implement method for creating new ideas and new products. It blows the lid off the so-called "idea gurus" by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and respected authors Steve Rivkin and Fraser Seitel take readers into the Idea-Scape, a place where innovation is born, from existing ideas transformed and manipulated in inventive ways to produce new products and business solutions. Examples of methods outlined include: What can you combine with an existing idea? What can you adapt? How can you put a product to other uses? What can you eliminate?...and much more.

About Steve Rivkin

STEVE RIVKIN, former executive vice president of Trout

Details Book

Author : Steve Rivkin
Publisher : John Wiley
Data Published : 15 March 2002
ISBN : 0471129569
EAN : 9780471129561
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
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