Return on Influence PDF ePub eBook

Books Info:

Return on Influence free pdf We are on the cusp of a marketing revolution. And it is being led by you. "Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see ...and measure them!" --Brian Solis, author of The End of Business as Usual "Schaefer's book has earned its place on the shelf of anyone looking to find influencers--or become one." --Harold Burson, founder, Burson-Marsteller "Return on Influence is definitive, exciting, and endlessly practical. In an age where marketing budgets are tight and getting tighter, social media--and particularly influence marketing--has become the silver bullet to solve all problems. Consider this book the marksmen's manual." --Rick Wion, Director of Social Media, McDonald's "I could not stop reading this book. Mark Schaefer demystifies the power of influence in this insider's guide to combining content strategy with network interactions to create social conversations that move markets." --Ardath Albee, author of eMarketing Strategies for the Complex Sale "A fascinating exploration at how you track and increase your online influence. Real-world strategies for real-world companies." --Randy Gage, author of Prosperity Mind About the Book: Return on Influence is the first book to explore how brands are identifying and leveraging the world's most powerful bloggers, tweeters, and YouTube celebrities to build product awareness, brand buzz, and new sales. In this revolutionary book, renowned marketing consultant and college educator Mark W. Schaefer shows you how to use the latest breakthroughs in social networking and influence marketing to achieve your goals through: In-depth explanations of the sources of online influence--and how they can work for or against you Interviews with more than 50 experts, including tech blogger Robert Scoble, Influence author Robert Cialdini, and industry thought leaders such as Mitch Joel, Jay Baer, and Christopher S. Penn An insider's look at the controversial social scoring company Klout and its process for assigning influence numbers to everyone Practical, actionable tips to increase your own personal power and online influence More than a dozen original social influence marketing case studies Even if you already use social media platforms such as Facebook, LinkedIn, YouTube, Twitter, or blogging to maintain an online presence, this eye-opening, action-ready guide shows you how to reach the "superconnectors" who ignite epidemics through word-of-mouth influence ...and become one yourself. This is the future of marketing at your fingertips: low-cost, high-speed, influence driven, and powerful. Filled with fascinating case studies, interviews, and insider advice, this essential guide prepares you for the next wave of social networking. This is how to win friends and influence people in the digital age--with a Return on Influence.

About Mark W. Schaefer

Mark Schaefer is the director of Schaefer Marketing Solutions, and has 28 years of global sales and marketing experience and advanced degrees in business and applied behavioral sciences. He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. He serves as an adjunct professor of marketing at Rutgers University.

Details Book

Author : Mark W. Schaefer
Publisher : McGraw-Hill Professional
Data Published : 01 March 2012
ISBN : 0071791094
EAN : 9780071791090
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

Reviews Return on Influence



17 Comments Add a comment




Related eBooks Download


  • Social Media Explained free pdfSocial Media Explained

    Too busy to spend hours trying to learn the fundamentals of social media marketing. This is the book for you. Mark Schaefer. author of the best-selling books "Return On Influence" and "The Tao of Twitter" unravels the most misunderstood and confusing business trend in this fun and easy-to-read book..


  • Social Influence and Sustainable Consumption free pdfSocial Influence and Sustainable Consumption

    This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point..


  • Social Influences free pdfSocial Influences

    Social influence processes play a key role in human behaviour. Arguably our extraordinary evolutionary success has much to do with our subtle and highly developed ability to interact with and influence each other..


  • Social Media Marketing All-in-One For Dummies free pdfSocial Media Marketing All-in-One For Dummies

    Learn the latest social media marketing techniques

    Social media continues to evolve at breakneck speed. and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles..


  • Persuasion, Social Influence and Compliance free pdfPersuasion, Social Influence and Compliance

    Persuasion. Social Influence. and Compliance Gaining looks at persuasion from a broad-based perspective. encompassing the full scope of persuasion as it is found in everyday life..


  • Return on Influence free pdfReturn on Influence

    . We are on the cusp of a marketing revolution. And it is being led by you. "Influence is the ability to cause, affect, or change behavior. Mark Schaefer helps you define the outcomes you wish to see