Understanding Marketing PDF ePub eBook

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Understanding Marketing free pdf Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products. The book also introduces the fundamentals of consumer and organizational buying behaviour- shows how organizations manage specific products- and presents all the marketing communications channels available to companies, from direct to advertising and public relations.

About Mark A. P. Davies

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Details Book

Author : Mark A. P. Davies
Publisher : Financial TImes Prentice Hall
Data Published : 26 September 1997
ISBN : 0134904672
EAN : 9780134904672
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 15 years
Language : English
Rating :

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