Journalism: State of the Art PDF ePub eBook

Books Info:

Journalism: State of the Art free pdf This book summarizes some 200 media studies many from the journal "Journalism Quarterly". In a paraphrased format, and using informal terms, the author arranges some interesting studies of the 1980s into eight subject headings including ethics law, and the journalist- advertising in the 1980s- polling and precision journalism- and predictors of readership. For many years there has been a gap between media researchers and the practicing journalist. Published research about journalism as a discipline seldom gets in the newsroom. Viewing the gap between the researcher and practitioner, Willis offers comments from both sides. He surveys nearly 150 news executives on media research and looks at what factors cause readers or viewers to pay attention to the news media. From trends in the industry to types of audiences, this book presents practical research studies.

About Jim Willis

Jim Willis is associate professor of Journalism at Ball State University and is an Indianapolis-based consultant to the media. A veteran of 12 years in newspapers, Willis is a former editor at the "Dallas Morning News" and reporter at the "Daily Oklahoman," and he holds the PhD in journalism from the University of Missouri. His first book, "Surviving in the Newspaper Business," appeared in 1988.

Details Book

Author : Jim Willis
Publisher : Praeger Publishers Inc
Data Published : 06 December 1989
ISBN : 0275932443
EAN : 9780275932442
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 220 pages
Age + : 15 years
Language : English
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  • Journalism: State of the Art free pdfJournalism: State of the Art

    . This book summarizes some 200 media studies many from the journal "Journalism Quarterly". In a paraphrased format, and using informal terms, the author arranges some interesting studies of the 1980s