American Icon PDF ePub eBook

Books Info:

American Icon free pdf THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dysfunctional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family America s last great industrial dynasty could hold on to their company. Mulally and his team pulled off one of the greatest comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. "American Icon" is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally the man who had already saved Boeing from the deathblow of 9/11 to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanagement and denial. Mulally applied the principles he developed at Boeing to streamline Ford s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing. Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the American automotive supply base. In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meetings to drive change and force Ford to deal with the painful realities of the American auto industry. Hoffman was granted unprecedented access to Ford s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best."

About Bryce G. Hoffman

BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began covering Ford Motor Company for the "Detroit News" in 2005. That beat gave him a front-row seat for many of the events chronicled in "American Icon. "Hoffman has been honored by the Society of American Business Editors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world s foremost authorities on the automaker. He lives in Grand Blanc, Michigan."

Details Book

Author : Bryce G. Hoffman
Publisher : Crown Publishing Group, Division of Random House Inc
Data Published : 15 February 2013
ISBN : 0307886069
EAN : 9780307886064
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

Reviews American Icon



17 Comments Add a comment




Related eBooks Download


  • Ford Madox Ford free pdfFord Madox Ford

    Ford Madox Ford is best known for two fictional masterpieces: "The Good Soldier" and the Great War tetralogy. "Parade's End". Indeed. it was reading the former that first persuaded Alan Judd to write this superb biography..


  • Ford GT 2005-2006 free pdfFord GT 2005-2006

    SVT Owners Association tells the Ford GT story not only from an engineering and logistical perspective. but also from the point of view of the owners. whose connection to these cars is the true measure of success for Ford Motor Company..


  • Ford GT 2005-2006 free pdfFord GT 2005-2006

    SVT Owners Association tells the Ford GT story not only from an engineering and logistical perspective. but also from the point of view of the owners. whose connection to these cars is the true measure of success for Ford Motor Company..


  • Ford Madox Ford and the City free pdfFord Madox Ford and the City

    The controversial British writer Ford Madox Ford (1873-1939) is increasingly recognized as a major presence in early twentieth-century literature. The book series. International Ford Madox Ford Studies..


  • Ford Madox Ford and Englishness free pdfFord Madox Ford and Englishness

    The controversial British writer Ford Madox Ford (1873-1939) is increasingly recognized as a major presence in early twentieth-century literature. International Ford Madox Ford Studies has been founded to reflect the recent resurgence of interest in him..


  • American Icon free pdfAmerican Icon

    . THE INSIDE STORY OF THE EPIC TURNAROUND OF FORD MOTOR COMPANY UNDER THE LEADERSHIP OF CEO ALAN MULALLY. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the