Brainsteering PDF ePub eBook

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Brainsteering free pdf "[The Coynes'] logical thinking exercises will help readers to maximize their ideation skills, both by systematically exploring every possible nook and cranny of an issue to find new ideas, and by systematically evaluating and honing the results." -Publishers Weekly From business strategists (and brothers) Shawn and Kevin Coyne comes a breakthrough approach to developing better ideas. Brainsteering is a comprehensive, research-based, tried-and-tested approach to the principal challenge in business and life: how to consistently and effectively create powerful new ideas. Brainsteering offers a way out of fruitless brainstorming sessions. In the tradition of the Heath Brothers' Made to Stick and Gordon Mackenzie's Orbiting Giant Hairball, the Coynes deliver the surest path to success for anyone looking to unlock the secrets of innovation.

About Kevin P. Coyne

Kevin P. Coyne is a senior teaching professor at the Goizueta Business School at Emory University and a former senior partner and leader of the worldwide strategy practice at McKinsey

Details Book

Author : Kevin P. Coyne
Publisher : HarperBusiness
Data Published : 01 March 2011
ISBN : 0062006193
EAN : 9780062006196
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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