The Strategy and Tactics of Pricing PDF ePub eBook

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The Strategy and Tactics of Pricing free pdf For undergraduate introduction to Market Pricing courses. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development. The Strategy and Tactics of Pricing shows readers how to manage markets strategically--rather than simply calculate pricing based on product and profit--in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

About Thomas Nagle

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Details Book

Author : Thomas Nagle
Publisher : Prentice Hall
Data Published : 02 March 2010
ISBN : 0136106811
EAN : 9780136106814
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 352 pages
Age + : 18 years
Language : English
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