Legends in Marketing PDF ePub eBook

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Legends in Marketing free pdf The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars and experts about their work. The series comprises of various sets, each focused on the multiple ways in which a legend has contributed to the field. This fourth set in the series, consisting of 9 volumes, is a tribute to Naresh K Malhotra. Known as a consistently outstanding researcher, refreshingly innovative teacher, and truly pioneering author, Professor Malhotra is listed in Marquis' Who's Who in America continuously since the 51st edition, 1997, and in Who's Who in the World since 2000. This set includes: Volume 1: Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques Editor: James Agarwal- Volume 2: Research Methodology: Research Design and Data Analysis Editor: Lan Wu- Volume 3: Consumer Behavior: Information Processing and Decision Making Editor: Ashutosh R Patil- Volume 4: Consumer Behavior: Attitude, Intention, and Choice Behavior Editor: Tracey M King- Volume 5: Marketing Management and Policy Editor: Can Uslay- Volume 6: International and Cross-cultural Marketing Editor: Francis M Ulgado- Volume 7: Marketing of Services: Retailing and Health Care Editor: Charla Mathwick and Neale Martin- Volume 8: Ethics, Quality of Life, and Pedagogy Editor: Gina L Miller- and, Volume 9: Management Information Systems, Technology, and Marketing Editor: Sung S Kim and Alka V Citrin.

About Jagdish N. Sheth

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory's faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. Throughout his career, Professor Sheth has offered more than a thousand presentations in at least 20 countries. He has also provided consultancy for numerous companies in the United States, Europe, and Asia. His client list includes AT

Details Book

Author : Jagdish N. Sheth
Publisher : SAGE Publications India Pvt Ltd
Data Published : 15 July 2011
ISBN : 8132105176
EAN : 9788132105176
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 3111 pages
Age + : 15 years
Language : English
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