The Relevance of Crowdfunding PDF ePub eBook

Books Info:

The Relevance of Crowdfunding free pdf Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.

About Nadine Scholz

Nadine Scholz received her Master's degree in Innovation Management and Entrepreneurship from Manchester Business School, UK.

Details Book

Author : Nadine Scholz
Publisher : Springer Gabler
Data Published : 09 June 2015
ISBN : 3658098368
EAN : 9783658098360
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 86 pages
Age + : 15 years
Language : English
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    Book Downloader. Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted e