Las Marcas Segun Aaker PDF ePub eBook

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Las Marcas Segun Aaker free pdf This book presents the twenty principles of branding in a way that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide a broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.

About David Aaker

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Details Book

Author : David Aaker
Publisher : Urano
Data Published : 31 January 2015
ISBN : 8492921072
EAN : 9788492921072
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 318 pages
Age + : 15 years
Language : English
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