The Trojan Horse PDF ePub eBook

Books Info:

The Trojan Horse free pdf The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and health. The authors' central argument is that the image of sponsorship as corporate benevolence has served to routinize and legitimate the presence of commerce within the public sector. The central metaphor is of such sponsorship as a Trojan Horse helping to facilitate the hollowing out of the public sector by private agencies and private finance. The authors place the study in the context of the more general colonization of the state by private capital and the challenge posed to the dominance of neo-liberal economics by the recent global financial crisis. After considering the passage from patronage to sponsorship and outlining the context of the post-war public sector since 1945, it analyses sponsorship in relation to Thatcherism, enterprise culture and the restructuring of public provision during the 1980s. It goes on to examine the New Labour years, and the ways in which sponsorship has paved the way for the increased use of private-public partnerships and private finance initiatives within the public sector in the UK.

About Deborah Philips

Deborah Philips is Professor of Literature and Cultural History at the University of Brighton, UK. Garry Whannel is Professor of Media Cultures, and Director of RIMAP: the Research Institute for Media, Arts and Performance, at the University of Bedfordshire, UK.

Details Book

Author : Deborah Philips
Publisher : Bloomsbury Academic
Data Published : 26 February 2015
ISBN : 1474224296
EAN : 9781474224291
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

Reviews The Trojan Horse

17 Comments Add a comment

Related eBooks Download

  • Strategic Management in the Public Sector free pdfStrategic Management in the Public Sector

    Strategic management is widely seen as essential to the public services. leading to better performance and better outcomes for the public. In fact. the private sector idea of strategic management has become so powerful in the public sector that politicians and policy makers have begun to talk about the importance of the modern state being strategic - and we may be witnessing the emergence of the Strategic State..

  • Implementation of New Public Management Tools free pdfImplementation of New Public Management Tools

    The last decades a transformation of the public sector under the label of New Public Management was seen. NPM was especially supported for its novel ideas on including private sector practices..

  • Routledge Handbook of Sports Sponsorship free pdfRoutledge Handbook of Sports Sponsorship

    The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful management of sport sponsorship. From the development of an appropriate strategy to the implementation of the sponsorship operation through to post-event analysis..

  • The Corporate Sponsorship Toolkit free pdfThe Corporate Sponsorship Toolkit

    Sponsorship is a privilege--don't abuse it. When you use sponsorship to build a brand. you are using the most powerful marketing tool you have. Why. Because you have the privilege of connecting with people and building relationships with them through something they have already decided they care about..

  • The Economics of Public-private Partnerships free pdfThe Economics of Public-private Partnerships

    Governments typically build and maintain public infrastructure. which they fund through taxes. But in the past twenty-five years. many developing and advanced economies have introduced public-private partnerships (PPPs)..

  • The Trojan Horse free pdfThe Trojan Horse

    . The Trojan Horse traces the growth of commercial sponsorship in the public sphere since the 1960s, its growing importance for the arts since 1980 and its spread into areas such as education and heal