The Elusive Fan PDF ePub eBook

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The Elusive Fan free pdf This title presents a model for winning fan loyalty that leaves competitors in the dust - from the biggest contenders in sports. World-renowned marketing gurus Rein and Kotler deliver the most comprehensive, expert analysis of sports marketing to date with "The Elusive Fan". They explore how sports has become one of the most competitive global industries- however, its market - the fans - has become increasingly unresponsive to traditional advertising and marketing while being inundated with alternative entertainment options. "The Elusive Fan" is a guide to business strategies that you can use for sports marketing, including developing star power, transforming and distributing a brand, filling the stands, and, most important, understanding how fans make, break, and reconnect to a sport.

About Irving Rein

Irving Rein, Ph.D. is a Professor of Communication Studies at Northwestern University's School of Communication. The author of 12 books, including High Visibility, a groundbreaking study of image making, Rein also serves on Major League Baseball's Commissioner's Initiative for the 21st Century and is a member of the Advisory Board for Northwestern University's Master of Arts in Sports Administration. Philip Kotler, Ph.D. is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He is the author of 35 books, including Marketing Management, the most widely used marketing book in graduate business schools worldwide. He has been a consultant to IBM, General Electric, AT

Details Book

Author : Irving Rein
Publisher : McGraw-Hill Professional
Data Published : 01 July 2006
ISBN : 0071454098
EAN : 9780071454094
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 345 pages
Age + : 15 years
Language : English
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