Essentials of Marketing Research, Global Edition PDF ePub eBook

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Essentials of Marketing Research, Global Edition free pdf For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles-Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation-author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today's undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

About Naresh K. Malhotra

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Details Book

Author : Naresh K. Malhotra
Publisher : Pearson Education Limited
Data Published : 19 June 2014
ISBN : 1292060166
EAN : 9781292060163
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 468 pages
Age + : 15 years
Language : English
Rating :

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