Michael Engelmann PDF ePub eBook

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Michael Engelmann free pdf Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, "The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication- it introduced wit and a sense of using resources economically. "Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38.

About Design Museum Zurich

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Details Book

Author : Design Museum Zurich
Publisher : Lars Muller Publishers
Data Published : 01 August 2004
ISBN : 3037780398
EAN : 9783037780398
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 95 pages
Age + : 15 years
Language : English
Rating :

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