Marketing Analytics PDF ePub eBook

Books Info:

Marketing Analytics free pdf Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure and improve upon the effectiveness of marketing programs. Marketing Analytics demonstrates how statistics, analytics and modeling can be put to optimal use to increase the effectiveness of every day marketing activities, from targeted list creation and data segmentation to testing campaign effectiveness and forecasting demand. The author explores many common marketing challenges and demonstrates how to apply different data models to arrive at viable solutions. Business cases and critical analysis are included to illustrate and reinforce key concepts throughout. Beginners will benefit from clear, jargon-free explanations of methodologies relating to statistics, marketing strategy and consumer behaviour. More experienced practitioners will appreciate the more complex aspects of data analytics and data modeling, discovering new applications of various techniques in every day practice. Readers will come away with a firm foundation in markets analytics and the tools they need to gain competitive edge and increase market share. Online supporting resources for this book include a bank of test questions as well as data sets relating to many of the chapters.

About Mike Grigsby

Mike Grigsby has been involved in marketing science for over 25 years. He was marketing research director at Millward Brown and has held leadership positions at Hewlett-Packard and the Gap. With a wealth of practitioner experience at the forefront of marketing science and data analytics, he now heads up the strategic retail analysis practice at Targetbase. Mike is also known for academic work, having written articles for academic and trade journals and taught at both the graduate and undergraduate levels. He is a regular speaker at trade conventions and seminars.

Details Book

Author : Mike Grigsby
Publisher : Kogan Page Ltd
Data Published : 03 June 2015
ISBN : 0749474173
EAN : 9780749474171
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 248 pages
Age + : 15 years
Language : English
Rating :

Reviews Marketing Analytics



17 Comments Add a comment




Related eBooks Download


  • Principles of Marketing Engineering free pdfPrinciples of Marketing Engineering

    Marketing engineering blends the scientific rigor of marketing analytics with the craft of traditional marketing to create the 21st Century tools for marketing decision making.


  • Predictive Marketing free pdfPredictive Marketing

    Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small..


  • Data Science and Big Data Analytics free pdfData Science and Big Data Analytics

    Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use..


  • Analytics for Managers free pdfAnalytics for Managers

    Analytics is one of a number of terms which are used to describe a data-driven more scientific approach to management. Ability in analytics is an essential management skill: knowledge of data and analytics helps the manager to analyze decision situations..


  • Digital Marketing Analytics free pdfDigital Marketing Analytics

    Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now. Why hasn't all that data delivered a whopping competitive advantage. Because you've barely begun to use it..


  • Marketing Analytics free pdfMarketing Analytics

    . Who is most likely to buy and what is the best way to target them? Marketing Analytics enables marketers and business analysts to answer these questions by leveraging proven methodologies to measure