Exploring Creativity PDF ePub eBook

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Exploring Creativity free pdf Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception, design, manufacture, appraisal and use of creative goods. They describe the editorial choices made by different participants in a 'creative world', as they go about conceiving, composing or designing, performing or making, selling and assessing a range of cultural products. The study draws upon ethnographically rich case studies from companies as varied as Bang and Olufsen, Hugo Boss and Lonely Planet, in order to reveal the broad range of factors guiding and inhibiting creative processes. Some of these constraints are material and technical- others are social or defined by aesthetic norms. The authors explore how these various constraints affect creative work, and how ultimately they contribute to the development of creativity.

About Brian Moeran

Brian Moeran is Professor of Business Anthropology at the Copenhagen Business School and founding Editor of the Open Access Journal of Business Anthropology. Bo T. Christensen is Associate Professor in the Department of Marketing at Copenhagen Business School.

Details Book

Author : Brian Moeran
Publisher : Cambridge University Press
Data Published : 21 March 2013
ISBN : 1107033438
EAN : 9781107033436
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 330 pages
Age + : 15 years
Language : English
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    Book Downloader. Under the guidance of Moeran and Christensen, the authors in this volume examine evaluative practices in the creative industries by exploring the processes surrounding the conception,