Digital Marketing Analytics PDF ePub eBook

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Digital Marketing Analytics free pdf Distill 100%-Usable Max-Profit Knowledge from Your Digital Data. Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R

About Chuck Hemann

Chuck Hemann, Director of Analytics for WCG, has spent the last eight years providing strategic counsel on digital analytics, measurement, online reputation, and social media. He was previously VP of Digital Analytics for Edelman Digital and VP of Digital Strategy and Analytics for Ogilvy Public Relations. He has worked with global brands from Intel to General Mills to Pfizer. Ken Burbary, Chief Digital Officer at Interpublic's Campbell Ewald, has 16 years of online marketing and advertising experience, including a deep background in digital and social media. He served as VP-Group Director, Strategy and Analysis at Digitas, working with global brands from American Express and Bank of America to P

Details Book

Author : Chuck Hemann
Publisher : Que Corporation,U.S.
Data Published : 15 April 2013
ISBN : 0789750309
EAN : 9780789750303
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 288 pages
Age + : 15 years
Language : English
Rating :

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