On the Art of Writing Copy PDF ePub eBook

Books Info:

On the Art of Writing Copy free pdf What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any interest in the power of the written word or any control over what those words are supposed to accomplish...you're about to choose the right book. Herschell Gordon Lewis, internationally recognized as the number-one copywriter in the world, has made this book his magnum opus. In these pages, you'll find: How to write ""killer"" e-mail copy. How to avoid spam filters and still sell with power. Simple, effective rules for letter writing. When to use envelope copy and what to say. How broadcast copy differs. Why some of the old rules don't work any more. How to write an effective guarantee. It's all here for you in simple, straightforward language. TWO HUGE BONUSES! Bonus 1: Here are hundreds of examples, some excellent and some so stupid you'll wonder how they ever made it into print, on the air, or through the computer. Bonus 2: Here are more than 100 specific rules copy professionals use to grab and sell readers, viewers, and listeners. Far and away the most complete, most comprehensive, and, yes, the most useful handbook and guide to copywriting ever published, this will be the most thumbed-through book on your shelf because by any criterion it's The Bible of Copywriting. Enjoy it. Use it. Profit from it.

About Herschell Gordon Lewis

Sad to say, at the moment we cannot offer you details about the actual Publisher Herschell Gordon Lewis. However this doesn't imply that any of us fail to be with her selection. We question which you allow us in this subject. When you have free time and require will immensely appreciate in case you give us all the information. While getting this sort of suggestions and details through consumers regarding the On the Art of Writing Copy Writer Herschell Gordon Lewis, we very first her check. When many of us ensure that almost all accurate, only submit the idea. We can see this aid as well as thank you upfront.

Details Book

Author : Herschell Gordon Lewis
Publisher : Verulam Publishing Ltd
Data Published : 06 November 2003
ISBN : 0970451547
EAN : 9780970451545
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 400 pages
Age + : 15 years
Language : English
Rating :

Reviews On the Art of Writing Copy



17 Comments Add a comment




Related eBooks Download


  • Copywriting free pdfCopywriting

    Writing copy is often assumed to be a natural talent. However. there are simple techniques you can employ to craft strong written content with ease. This new. expanded edition teaches the art of writing great copy for digital media..


  • Successful Copywriting in a Week free pdfSuccessful Copywriting in a Week

    The ability to write great copy is crucial to anyone who wants to advance their career. Written by Robert Ashton. a leading expert on copywriting as both a coach and a practitioner..


  • Copy(write) free pdfCopy(write)

    The editors of COPY(WRITE): INTELLECTUAL PROPERTY IN THE WRITING CLASSROOM bring together stories. theories. and research that can further inform the ways in which we situate and address intellectual property issues in our writing classrooms..


  • The Copywriting Sourcebook free pdfThe Copywriting Sourcebook

    It's OK knowing the theory. but when it's 9am and you have just been given until lunchtime to write some copy for a new sales email. landing page. press ad or brochure. what you really need is a shortcut..


  • The Ultimate Sales Letter free pdfThe Ultimate Sales Letter

    Write Well to Sell Big. In the age of e-mail and instant communication. great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket..


  • On the Art of Writing Copy free pdfOn the Art of Writing Copy

    . What Are You Planning to Write? YOU HAVE IT ALL RIGHT HERE Everything You Need to Write More Powerful, More Profitable Copy It's the MasterWork by the World's Master Copywriter. If you have any inte