Winning at New Products PDF ePub eBook

Books Info:

Winning at New Products free pdf For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author's most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch.

About Robert G. Cooper

Robert G. Cooper is a Professor of Marketing at the Michael G. DeGroote School of Business, McMaster University in Canada, and ISBM Distinguished Research Fellow at Penn State University's Smeal College of Business Administration. He is the author of several books and was made a Fellow of the Product Development and Management Association in 1999. He lives in Oakville, Ontario.

Details Book

Author : Robert G. Cooper
Publisher : Basic Books
Data Published : 28 July 2011
ISBN : 0465025781
EAN : 9780465025787
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 448 pages
Age + : 15 years
Language : English
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