Electronic Media Management PDF ePub eBook

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Electronic Media Management free pdf The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

About Peter Pringle

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Details Book

Author : Peter Pringle
Publisher : Focal Press
Data Published : 15 May 2006
ISBN : 024080872X
EAN : 9780240808727
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 432 pages
Age + : 15 years
Language : English
Rating :

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  • Electronic Media Management free pdfElectronic Media Management

    . The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format