Managing Corporate Social Responsibility PDF ePub eBook

Books Info:

Managing Corporate Social Responsibility free pdf Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR. * Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives * Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model * Discusses ways to maximize the use of social media and traditional media throughout the process * Offers international examples drawn from a variety of industries including: The Forest Stewardship Council, Starbucks Coffee, and IKEA. * Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business

About W. Timothy Coombs

W. Timothy Coombs, Ph.D., is a Professor in the NicholsonSchool of Communication at the University of Central Florida. He isthe 2002 recipient of the Jackson, Jackson

Details Book

Author : W. Timothy Coombs
Publisher : Wiley-Blackwell (an imprint of John Wiley
Data Published : 26 August 2011
ISBN : 1444336290
EAN : 9781444336290
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 196 pages
Age + : 15 years
Language : English
Rating :

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