Unthinking PDF ePub eBook

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Unthinking  free pdf What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

About Harry Beckwith

Harry Beckwith heads Beckwith Partners, a marketing firm that advisising 23 Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Stanford graduate, Beckwith is an internationally acclaimed speaker and is the bestselling authors of 5 books, which, collectively, have been translated into 23 languages.

Details Book

Author : Harry Beckwith
Publisher : Hachette Audio
Data Published : 28 February 2013
ISBN : 1619692996
EAN : 9781619692992
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 6 pages
Age + : 15 years
Language : English
Rating :

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    Download Books Online ePub. What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this