TV Comunitaria [POR] PDF ePub eBook

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TV Comunitaria [POR] free pdf Este trabalho se propoe a realizar uma analise das estrategias comunicacionais de uma TV comunitaria, buscando a identificacao do comunitario que se faz presente na TV Santa Maria, visto ser um canal que e comunitario, porem limitado a transmissao dentro do sistema a cabo de difusao televisiva. Ao considerarmos a especificidade das TVs comunitarias brasileiras, que hoje se encontram restritas a existencia nesse sistema de acesso pago, entendemos ser necessario um maior aprofundamento sobre a configuracao dessa comunicacao, o que levou a proposicao da seguinte problematica: como o comunitario se faz presente na TV Santa Maria? Para responder ao questionamento levantado e que o estudo tem por objetivo geral analisar como o comunitario se faz presente na TV Santa Maria a partir das estrategias comunicacionais de gestao e de programacao televisiva. Para isso buscou-se, como objetivos especificos, mapear a grade de programacao da TV Santa Maria no ano de 2012 e 2013- identificar as estrategias comunicacionais presentes no canal comunitario e, ao final, entender a importancia da presenca do comunitario da TV Santa Maria no contexto local."

About Pereira Fabiana

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Details Book

Author : Pereira Fabiana
Publisher : Novas Edicoes Academicas
Data Published : 15 July 2015
ISBN : 6130159870
EAN : 9786130159870
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 188 pages
Age + : 15 years
Language : English
Rating :

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