Face2Face PDF ePub eBook

Books Info:

Face2Face free pdf Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketinga yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. He suggests ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services. He uses real-world examples to illustrate the do's and don'ts of responding to criticism, and explains why and how listening, tone, human-centered site design, and measuring results are all critical components of any customer engagement strategy.

About David Lee King

David Lee King is the digital branch manager at the Topeka

Details Book

Author : David Lee King
Publisher : CyberAge Books
Data Published : 31 August 2012
ISBN : 0910965994
EAN : 9780910965996
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 194 pages
Age + : 15 years
Language : English
Rating :

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