Marketing to the Ageing Consumer PDF ePub eBook

Books Info:

Marketing to the Ageing Consumer free pdf Unlock customer value by making your business age-friendly. The world's population is ageing at a rate never before seen in history. Marketing to the Ageing Consumer is the executives' guide to understanding and benefitting from this phenomenon. Fact: During the next two decades, older consumers will be the primary drivers of consumer expenditure in Europe and the US. Fact: Asia Pacific has the oldest and fastest growing population of older people. Fact: Older people have one thing in common - they are all experiencing physical ageing that determines what and how they purchase. Fact: Ageing physiology will demand changes across the spectrum of customer touchpoints for products and services of almost every marketing company. Age-marketing experts, Dick Stroud and Kim Walker, present the first and most comprehensive account of how the ageing of the consumers' minds, bodies and senses determine the products they purchase. The authors explain how ageing affects all parts of the customer experience. Their findings represent a fundamental - and surprising - shift in many paradigms of modern marketing. Full of illuminating case studies and practical tips, Marketing to the Ageing Consumer provides companies with the tools and knowledge to perform their own audit of 'age-friendliness' enabling them to adapt to the rapidly changing demands of their customers.

About Dick Stroud

DICK STROUD is author of The 50-Plus Market, a pioneering book about marketing to older consumers. He is the founder and MD of the marketing consultancy 20plus30, which works exclusively in understanding and targeting older consumers. Dick's early career was in IT, working for IBM and PA Management Consultants. His first book, Internet Strategies, was published by Palgrave Macmillan and became the leading textbook in digital business theory. In addition to consulting, Dick was a visiting lecturer at the London Business School. KIM WALKER is the founder and CEO of Silver, a business consultancy that helps companies leverage the opportunities presented by the ageing demographic. An Australian by birth, Kim spent most of his early career in the advertising industry holding top management positions with global agencies in Hong Kong, New York, Tokyo and across the Asia-Pacific region from Singapore, where he is based. Silver is Kim's third pioneering venture. The first was a strategic planning consultancy in Japan, which he later sold to Aegis PLC. He is Founder

Details Book

Author : Dick Stroud
Publisher : Palgrave Macmillan
Data Published : 27 November 2012
ISBN : 023037820X
EAN : 9780230378209
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 264 pages
Age + : 15 years
Language : English
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