Marketing for Hospitality and Tourism PDF ePub eBook

Books Info:

Marketing for Hospitality and Tourism free pdf For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

About Dr Philip Kotler

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Details Book

Author : Dr Philip Kotler
Publisher : Pearson Education Limited
Data Published : 17 July 2013
ISBN : 1292020032
EAN : 9781292020037
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 636 pages
Age + : 15 years
Language : English
Rating :

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