How to Write a Marketing Plan PDF ePub eBook

Books Info:

How to Write a Marketing Plan free pdf How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

About John Westwood

John Westwood has held a wide variety of senior sales and marketing positions and is currently an independent marketing consultant. He is the author of The Marketing Plan, 30 Minutes to Write a Marketing Plan, The Marketing Plan Workbook and Marketing Your Business, all published by Kogan Page.

Details Book

Author : John Westwood
Publisher : Kogan Page Ltd
Data Published : 03 March 2013
ISBN : 0749467126
EAN : 9780749467128
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 184 pages
Age + : 15 years
Language : English
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