The Micro-Script Rules PDF ePub eBook

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The Micro-Script Rules free pdf Know how to make 5 words beat 5,000? Or tell your whole story in a sentence of less? For communicators now, it 's critical. And the secret 's in The Micro-Script Rules: It 's not what people hear. It 's what they repeat Call it survival of the simplest: That 's the bottom line if you re in branding, politics, teaching, a business owner or advertiser anyone who communicates in this hyper-connected world. Because with 300 billion messages going by each second, we can t break through by delivering more data. Human brains want less. They want to make snap judgments on the least bit of info. They want us to package it for them--in Micro-Scripts. That 's why: A new product seizes 50% of the market in two years using 7 perfect words. A lawyer won the murder trial of the century with 8 simple words. Ernest Hemingway thought his greatest story ever was 6 words long. The fate of millions was changed by a war, based on a 2 word policy. A presidential election turned on a 4 word phrase.Imagine the power of magic words like these on your brand, your website, your business plan, your career. They re not just sound bites. They re story bites. Written the way we love to remember and repeat. Used by great communicators for 1,000 years. Now they re yours in a smart and entertaining book: The Micro-Script Rules. The Micro-Script Rules is dead on it 's how to verbalize a point of difference. --JACK TROUT, co-author of the legendary Positioning: The Battle for Your Mind The missing ingredient in most marketing is memorability Micro-Scripts solve that problem. -- AL RIES, co-author of the legendary Positioning: The Battle for Your Mind As Bill Schley shows, Micro-Scripts are big marketing. Now, anyone can dominate a market with a few well-placed words. Especially you. So what are you waiting for -- DAVID MEERMAN SCOTT, bestselling author, The New Rules of Marketing

About Bill Schley

Regrettably, presently we simply can't provide you with specifics of this Publisher Bill Schley. However this doesn't mean that any of us are unsuccessful on her variety. We also question which you assist us on this matter. In case you have down time and desire will exceptionally get pleasure from in the event you present to us all your data. As soon as having these opinions and details coming from customers regarding the The Micro-Script Rules Writer Bill Schley, most of us 1st the girl examine. Once we all make sure that most true, just submit it. Many of us understand why enable in addition to thanks a lot upfront.

Details Book

Author : Bill Schley
Publisher : N.W. Widener
Data Published : 01 October 2010
ISBN : 0982694113
EAN : 9780982694114
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 192 pages
Age + : 15 years
Language : English
Rating :

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