A Better Brand PDF ePub eBook

Books Info:

A Better Brand free pdf Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar, Harley-Davidson, 3M, Owens-Illinois, National Australia Bank, and American Express, as well as middle-market and new-media startups, Scott Lerman shares the processes and frameworks needed to build great brands. This book is for you if you're a CEO seeking to enhance your knowledge of the branding process, a marketing/communications specialist who wants to take a leadership role in advancing an organizations brand, a brand consultant who is striving to sharpen and extend your skills, or a student who wants to jump-start a career in branding. Whatever its starting point--market leader or struggling competitor--any organization that follows this step-by-step guide will end up with a better brand.

About Scott Lerman

Scott Lerman has guided the development of branding programs for dozens of the world's most influential brands--including Caterpillar, American Express, Owens-Illinois, 3M, National Semiconductor, National Australia Bank, and Harley-Davidson. As a leader, he has helped shape several global branding firms, including Siegel

Details Book

Author : Scott Lerman
Publisher : How Books
Data Published : 17 October 2013
ISBN : 144033143X
EAN : 9781440331435
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 192 pages
Age + : 15 years
Language : English
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