Managing Corporate Communications PDF ePub eBook

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Managing Corporate Communications free pdf Corporate executives, lawyers, and board of directors suffer from groupthink when confronted with a crisis, restructuring or litigation, which results in a communications meltdown that hurts a company's number one asset-its reputation. This failure to understand how to communicate in distressed situations results in lost credibility and trust on a global basis in front of many target audiences: customers, employees, vendors, business partners, the media, analysts covering the company, lenders, bankers, regulatory agencies, and elected officials.This book gives examples of corporations who failed to communicate in a crisis, litigation, or restructuring in this era of financial meltdowns. By analyzing real-life examples (Lehman Brothers, BP, Toyota, MGA/Mattel, etc.), it offers innovative solutions and communications strategies for decision makers to help avoid groupthink and keep good reputations intact. If you are a CEO, CFO, general counsel, board of director, or part of the C-suite, understanding how to communicate in a distressed situation is crucial. A public relations nightmare might be just around the corner. Be prepared!Key FeaturesOutlines failures in corporate communications that has brought down successful executives, ruined their reputations, exiled them from the boardroom and ultimately destroyed their companiesShows how to re-educate boardroom executives to avoid groupthink and embrace critical reasoning to create innovative solutions when planning your communications strategies amid a crisis, restructuring or litigationExplains how independent intelligence gathering is crucial for executives during a distressed situation when formulating successful communications tacticsDetails how to change educational curriculum in business and law schools so that communications becomes a critical important subject and not just a throwaway electiveIllustrates how determining strategies in distressed situations helps prepare decision makers to communicate key messages to target audiences at all other timesTeaches how to use the media when communicating during a crisis, why employees are your most important audience, and how to proactively train senior executives and board members to understand how the communications process works when confronting distressed situationsWAV offers GAP VII: The Seventh Communication and Public Relations Generally Accepted Practices Study from the USC Annenberg School, a checklist for performing an internal communications audit, and a presentation on effectively communicating during a litigation - available from the Web Added Value(TM) Download Resource Center at www.

About David Silver

David Silver is the Chief Executive Officer of Silver Public Relations, a public relations and investor relations firm in Los Angeles focusing on crisis, litigation, and restructuring financial public relations for publicly traded companies and private corporations. He has counseled more than 1,000 national and global corporations and its boardroom executives in his 25 years as a financial public relations executive.His proprietary crisis and litigation communications audits are sought out by corporations as he focuses on the cause-and-effect of corporate crises. He has written for a number of newspapers including the Los Angeles Times, the Los Angeles Herald Examiner, and the Daily Journal, has been profiled in the Leaders and Success page of Investor's Business Daily, and has been interviewed by CBS national news and other network news media as a crisis and litigation public relations expert.

Details Book

Author : David Silver
Publisher : J Ross Publishing
Data Published : 20 February 2014
ISBN : 1932159886
EAN : 9781932159882
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 200 pages
Age + : 15 years
Language : English
Rating :

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