The Brand Flip PDF ePub eBook

Books Info:

The Brand Flip free pdf Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: "A brand isn't what you say it is-it's what they say it is." People are no longer consumers or market segments or tiny blips in big data. They don't buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They're willing to roll up their sleeves and help out-not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

About Marty Neumeier

Marty Neumeier is an author, designer, and business adviser. His previous "whiteboard" books includes The Brand Gap, widely considered the foundation of modern brand-building- ZAG, named one of the "top hundred business books of all time" for its insights into brand strategy- The Designful Company, a guide to building a culture of nonstop innovation- and The 46 Rules of Genius, which lays out a universal map to innovation mastery. In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, Adobe, Google, and Twitter to help advance their brands and cultures. Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design.

Details Book

Author : Marty Neumeier
Publisher : New Riders Publishing
Data Published : 30 July 2015
ISBN : 0134172817
EAN : 9780134172811
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 160 pages
Age + : 15 years
Language : English
Rating :

Reviews The Brand Flip

17 Comments Add a comment

Related eBooks Download

  • The Brand Gap free pdfThe Brand Gap

    THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach. this book shows how both ways of thinking can unite to produce a charismatic brand - a brand that customers feel is essential to their lives..

  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands. brand equity. and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build..

  • Brand Relevance free pdfBrand Relevance

    Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius. Whole Foods..

  • Strategic Brand Management free pdfStrategic Brand Management

    For students. managers and senior executives studying Brand Management.

    Keller's market leading strategic brand management book provides insights into profitable brand strategies by building. measuring..

  • Brand Called You free pdfBrand Called You

    The international bestseller-now updated for an even bigger. brand-savvy market Self-published in 2005. this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation..

  • The Brand Flip free pdfThe Brand Flip

    Download Books For Free. Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You'll learn how to flip your brand from offe