Handbook of Anthropology in Business PDF ePub eBook

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Handbook of Anthropology in Business free pdf In recent years announcements of the birth of business anthropology have ricocheted around the globe. The first major reference work on this field, the Handbook of Anthropology in Business is a creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high tech to health care. Offering broad coverage of theory and practice around the world, chapters demonstrate the vibrant tensions and innovation that emerge in intersections between anthropology and business and between corporate worlds and the lives of individual scholar-practitioners. Breaking from standard attempts to define scholarly fields as products of fixed consensus, the authors reveal an evolving mosaic of engagement and innovation, offering a paradigm for understanding anthropology in business for years to come.

About Rita M. Denny

Patricia Sunderland , PhD, and Rita Denny , PhD, are anthropologists and founding partners of Practica Group, LLC, a consumer research and strategic consultancy based in New York City and Chicago. Internationally recognised as among the pioneers to bring ethnographic research and anthropological, cultural analysis to the contemporary commercial sphere, their insights have helped shape products and brands for many Fortune 500 clients, including Pernod Ricard, SC Johnson, Target, Whirlpool, Samsung, Nissan, PepsiCo and Darden Restaurants. Traversing boundaries between anthropology as a discipline, its many practises in business and academic marketing, they are sought after as seminar leaders for training programmes and guest speakers at both business and academic venues and conferences. Their writings have spanned the gamut from articles in the trade press ( Research Magazine , QRCA Views ) to academic journals ( Anthropological Quarterly , Consumption Markets and Culture , Ethnos , Journal of Business Research , Human Organization ) and book chapters (""Contemporary Marketing and Consumer Behavior"", ""Creating Breakthrough Ideas"", ""Advertising Cultures"", ""Handbook of Qualitative Research Methods in Marketing"", ""Inside Marketing"", ""Advancing Ethnography in Corporate Environments""). Their path-breaking book Doing Anthropology in Consumer Research is widely assigned to undergraduate and graduate students in anthropology, communications and marketing in the US, Europe and Asia, and is a CHOICE Outstanding Academic Book.

Details Book

Author : Rita M. Denny
Publisher : Left Coast Press Inc
Data Published : 30 July 2014
ISBN : 1611321719
EAN : 9781611321715
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 752 pages
Age + : 15 years
Language : English
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