The Brand Promise, PDF ePub eBook

Books Info:

The Brand Promise, free pdf Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents "The BrandPromise(R)," his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a "one-of-a-kind" brand that customers, employees, and shareholders will trust and support for years to come. "A brand's promise is the new currency for success," says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise philosophy has been highly acclaimed and extensively referenced and quoted in hundreds of publications and books. Brand success rests on three principles: 1) Provide a unique experience with products or services that enhance your customer's lives 2) Inspire employee partnership, passion, and support 3) Create a perception of exceptional value and distinctive benefits and deliver on your promise. Genuine Brands make a promise and keep it. This promise begins with a different mindset than business as usual. It's not just about doing a good job-it's about optimizing the emotional and functional benefits from a customer's perspective. The BrandPromise applies to every type of organization, from associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms (doctors), entrepreneurs, small businesses, and member-centric businesses (credit unions and co-ops). Knapp provides insights from a wide range of executives and leaders with in-depth analyses of many Genuine Brands, including Ketel One, Costco, the Make-A-Wish Foundation, Destination Marketing Association International, SAFE Credit Union, Annika Sorenstam, Callison Architecture, RK Dixon, Bartell Hotels, and Tourism Vancouver. The BrandPromise book reveals the secrets that all kinds of organizations including associations, philanthropic enterprises (charities and non-profits), and personal brands (celebrities, athletes and executives), to professional service firms, such as doctors, entrepreneurs, small businesses, and member-centric businesses such as credit unions and co-ops. The BrandPromise also explains how celebrities can utilize the secrets of BrandScience to enhance their image and perceptions and features a Brand Profile on Annika Sorenstam. According to Knapp, "Annika's strategy is a perfect guide for any individual or celebrity that is interested in optimizing their success. "Great stars may be born, but it's the celebrities that embrace the principles of BrandScience that enjoy long term brand success." The BrandPromise features insights from other celebrities including Oprah, Greg Norman, and Rachael Ray.

About Duane Knapp

Regrettably, currently we can't present you with information regarding your Author Duane Knapp. However does not mean that any of us don't work for my child selection. Additionally we inquire that you simply allow us with this issue. When you have sparetime and require will certainly greatly enjoy in the event you present to you your details. While acquiring such comments and details by customers about the The Brand Promise, Author Duane Knapp, most of us initial the woman's examine. When we make certain that just about all accurate, only publish the item. We appreciate this enable along with thanks a lot beforehand.

Details Book

Author : Duane Knapp
Publisher : McGraw-Hill Companies
Data Published : 01 January 2008
ISBN : 1281296651
EAN : 9781281296658
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 264 pages
Age + : 15 years
Language : English
Rating :

Reviews The Brand Promise,



17 Comments Add a comment




Related eBooks Download


  • A Better Brand free pdfA Better Brand

    Building Better Brands is the essential guide to creating and evolving brands. Leveraging three decades of brand consulting for legendary companies like Caterpillar. Harley-Davidson..


  • The Most Powerful Brand On Earth free pdfThe Most Powerful Brand On Earth

    Brands that thrive and profit from employee and customer empowerment generate significantly greater awareness and revenues. while also decreasing the costs of marketing. selling. and customer service..


  • Million Dollar Websites free pdfMillion Dollar Websites

    This book is a MUST READ for every professional whose success depends on a website in ANY way. As the ultimate destination for a business or brand. the website should support goals. deliver value. promote brand..


  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands. brand equity. and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build..


  • The Brand Who Cried Wolf free pdfThe Brand Who Cried Wolf

    'Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money.' - Mark Victor Hansen..


  • The Brand Promise, free pdfThe Brand Promise,

    . Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents "The BrandPromise(R)," his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilli